Size - 24" x 36"
© Rachel Goldberger All Rights Reserved
Sistema Toronto - Giving Tuesday / Holiday Campaign 2017
Facebook / Twitter Cover Photo Banner & Instagram Photo & E-blast Header
Donation Card
© Rachel Goldberger All Rights Reserved
Donation Card
© Rachel Goldberger All Rights Reserved
Bishop's University ~ What will be your Bishop's legacy? brochure
© Rachel Goldberger All Rights Reserved
Bishop's University ~ Gaiter's Basketball Header and Footer
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| Alternative Header |
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| Footer |
© Rachel Goldberger All Rights Reserved
GreenCricket Ad Card & Brochure
© Rachel Goldberger All Rights Reserved
© Rachel Goldberger All Rights Reserved
Lymphoma Foundation Canada - English and French Brochures
English Version
French Version
© Rachel Goldberger All Rights Reserved
© Rachel Goldberger All Rights Reserved
French Version
CedarCroft Branding
© Rachel Goldberger All Rights Reserved
© Rachel Goldberger All Rights Reserved
© Rachel Goldberger All Rights Reserved
© Rachel Goldberger All Rights Reserved
HealingKids Globally
© Rachel Goldberger All Rights Reserved
The concept for this project was to create a global brand identity and campaign for Healthy Kids International (HKI). This is a Sick Kids Hospital sponsored initiative which enhances the delivery of children’s healthcare in developing countries. I explored the issues of branding in general and specifically branding for non-profit organizations. This branding exercise helped HealthyKids International become globally recognizable. The target audience for this brand is everyone in the global marketplace. HealthyKids International is not well known yet. In order to create and convey HKI as a strong brand,I read Branding for Nonprofits:Developing Identity with Integrity by DK Holland and Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobé. In addition I conducted interviews with numerous staff and doctors of the program and looked at other similar global medical organizations. This helped me consolidate the brand qualities needed to distinguish HKI as a solid brand.
My interest is in branding. I gained an understanding of the various issues involved in developing a new brand. Logo development and brand identity will enhance and increase my graphic design skills. Branding for the nonprofit HealthyKids International organization raised my awareness of the many issues involved in marketing. It is hoped that SickKids Foundation will benefit from my thesis.
© Rachel Goldberger All Rights Reserved
HealingKids Globally Logo
This logo is from my thesis project, which was the rebranding of HealthyKids International, an initiative by SickKids Foundation, which offers qualified pediatricians worldwide education and hands-on training to later take to their counties of origin, to serve the healthcare needs of children in resource poor countries like India and Rwanda.
Vision: Healthier Children. A Better World
Mission: To inspire investment in building international healthcare capacity to make a sustainable positive impact on children
in select countries.
Groovy Jeans
© Rachel Goldberger All Rights Reserved
This is a redesign of the existing wordmark for the jean brand called Groovy Jeans. Groovy Jeans create Brazilian jeans for Americans which are modern, stylish and unique. The typography for my logo resembles rhinestones that are usually on back pockets of jeans making people want to buy them. A jean tag and catalogue were later created.
Brand Identity - United Way Canada
© Rachel Goldberger All Rights Reserved
This is a brand identity for United Way Canada based on the following positioning statement and attributes:
United Way is the indispensible leader in engaging individuals and communities to improve the lives of Canadians. United Way needed to adopt a more aggressive marketing position.
The attributes include:
Key (spike) attribute: indispensible
Valued attributes: leader, innovative, strong
Tablestake attributes: accountable, generous, caring, concerned
With all of this in mind, I rebranded the logo for United Way Canada by using various coloured people holding hands, symbolizing unity and community. As well as using typography that looks hand written.
DUI Campaign
© Rachel Goldberger All Rights Reserved
Using the three modes of rhetorical appeal - logos, pathos, and ethos, I created a persuasive graphic campaign relating to driving under the influence: “Sponsored for a Better Toronto”. The three modes of rhetorical appeal were represented as follows:
Logos: the black & white newspaper advertisement
Pathos: the red subway runner
Ethos: 2 drink coasters
Poster Design - War of Words
© Rachel Goldberger All Rights Reserved
Introduction about the client:
The Canadian War Museum will be hosting an exhibition in the spring of 2008 called War of Words. The exhibit covers the period from 1929 to 1989 and will contain no images or artifacts but will instead attempt to bring alive important political events around the world using only audio recordings.
This is a transit-shelter poster which will be displayed in all major Canadian and several US cities to promote the exhibition. I used the colour purple because of how it symbolizes spirituality. I wanted to use only typography to reprent the quote by Gandhi.
The requirements of the poster were as follows:
Size: 4 feet by 6 feet
Typefaces: Maximum of 1 family
Colours: Maximum of 2
Images: Maximum of 1
Copy: War of Words; Canadian War Museum, Ottawa;
January 2 to April 30, 2008
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