HealingKids Globally

© Rachel Goldberger All Rights Reserved

The concept for this project was to create a global brand identity and campaign for Healthy Kids International (HKI). This is a Sick Kids Hospital sponsored initiative which enhances the delivery of children’s healthcare in developing countries. I explored the issues of branding in general and specifically branding for non-profit organizations. This branding exercise helped HealthyKids International become globally recognizable. The target audience for this brand is everyone in the global marketplace. HealthyKids International is not well known yet. In order to create and convey HKI as a strong brand,I read Branding for Nonprofits:Developing Identity with Integrity by DK Holland and Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobé. In addition I conducted interviews with numerous staff and doctors of the program and looked at other similar global medical organizations. This helped me consolidate the brand qualities needed to distinguish HKI as a solid brand.

My interest is in branding. I gained an understanding of the various issues involved in developing a new brand. Logo development and brand identity will enhance and increase my graphic design skills. Branding for the nonprofit HealthyKids International organization raised my awareness of the many issues involved in marketing. It is hoped that SickKids Foundation will benefit from my thesis.

© Rachel Goldberger All Rights Reserved

HealingKids Globally Logo 

This logo is from my thesis project, which was the rebranding of HealthyKids International, an initiative by SickKids Foundation, which offers qualified pediatricians worldwide education and hands-on training to later take to their counties of origin, to serve the healthcare needs of children in resource poor countries like India and Rwanda. 

Vision: Healthier Children. A Better World

Mission: To inspire investment in building international healthcare capacity to make a sustainable positive impact on children 

in select countries.